About Us

Vintners' Alliance seeks to become the trusted source for direct sales within the wine industry. We do this by bringing proven tools and technologies from the specialty and luxury retail.

MARKETING AND BRAND EXPERTS
Our techniques are proven over the last 25 years with some of the biggest direct to consumer and luxury companies in the country, including Patagonia, Brookstone and Williams-Sonoma.

What retailers, particularly those in the luxury/specialty space discovered years ago: If a customer buys a product through a catalog or online, they are exponentially more likely to buy again. Understanding and having predictive models on who that customer is, how to find more of them, and how to communicate with each unique customer is critical to new and renewed direct sales success as wells as enhancing a given brand.

Managing vivid, effective and relevant campaigns, and segmenting customer data to predictive buying behavior is a science. Vintners' Alliance is introducing innovative and time tested technologies and tools that have proven to sustainably increase sales for other super premium brands, to the wine industry.

BECOME A VINTNERS’ ALLIANCE MEMBER
Vintners’ Alliance resources create a unique opportunity for you to learn more about your existing customers and acquire new qualified customers.

Three key benefits:

• Understand your own customers better
  Through best in class segmentation technology and proprietary algorithms, Vintners’ Alliance creates incremental insights beyond your own customer file.

• Access 'enterprise class' tools and gain pricing efficiency
  Vintners’ Alliance aggregates the demand of our partners for certain services. This lets us deploy powerful tools for promotions such as email sending services. In addition, we are able to create pricing efficiencies through the aggregate volume.

• Acquire new customers
  Through data modeling, Vintners’ Alliance can create efficient customer acquisition relationships and opportunities (we know who is the most likely person to buy from you and then we are able to go out and find that person).